Business Consulting Services
The Profit Pro Consulting System
The Profit Pro Business Consulting System consists of a comprehensive business planning system designed to improve performance in areas of Management, Marketing, Sales, Operations and Finance. Profit Pro has spent the last 30 years creating and refining a templated system of modules for each of the 5 core areas of the business. The system provides the necessary tools and technologies required to improve business performance through research, strategy, planning, systems development, analysis, innovation and action.
The Management Module is the main information system that drive the strategic objectives for the company. Therefore, when developing plans for Marketing, Sales, Operations, Finance or any other functional areas of the business, the information in the Management Module is to be utilized to complete those functional plans, systems and operations. All planning is based on achieving the company strategic objective.
Each functional department will combine and integrate both the Management Module and The Functional Module (Marketing, Sales, Operations, Finance) they are responsible for, simultaneously. As the business develops department plans, the focus should align with those objectives that will support the overall strategic objective.
Successful management is systemization. To do it, you must think systemically as well as systematically. What we see in most businesses today is owners being overwhelmed with running the day-to-day that they never get to the planning. Brining in a Management consultant is likely the only way to ensure that the goals of the business ownership is achieved.
As an owner, you have to change your mindset...systemic thinking means you are aware that your business is a system and it’s composed of macro systems and micro systems all dependent on each other to achieve the result you want for your strategic objective. You learn to approach each business function by creating systems to accomplish results and solve problems by creating systems to eliminate them. A system is defined as the steps and standards required to achieve a result.
In order to achieve sustainable growth, four macro systems are required:
- Finance and Information
The Profit-Minded Business Owner’s Point of View
- Starts a business that can be scaled, turn-keyed, and sold for a desired profit.
- Looks for and matches markets and products that create automatic customers that have enough potential to make a desired profit.
- Hires people, employees, and expert consultants to design, plan, systemize, and document training and implementation tools proven to work.
- Invests resources to ensure that the organization has the tools, equipment, facilities, inventory, people, systems, and training to achieve all key performance objectives - especially profit.
- Trains, oversees, meets, and develops a management team that can run the business profitably without the owner being present.
- Constantly improves and innovates systems and people to beat the competition.
- Transitions out of daily operations or sells the business for that desired profit.
Growth businesses are built based on the number and effectiveness of their strategic growth projects. Goals, plans, and behavior determine what people do and what they accomplish. Growth requires priority – a strategic objective and series of plans driven by systems and quantification create a chain of actions that, over time, achieve growth objectives.
So, what do you want?
Do you want a business that simple exists or do you want to turn your business into the best that it can be to produce a greater foundation for your employees and better value for you?
What you do now and next will determine your path. Your future and the future value of your business are defined by your actions in this moment.
Are you willing to invest the time and resources to turn your business into a money-making machine?
Marketing Plan First....
A marketing plan is part of the business plan. The marketing plan should always be completed ahead of spending for marketing tactics such as digital internet marketing, radio, or website creation. The marketing plan outlines the strategy and tactics designed to achieve the business objective of the Organization. Most businesses do not take the time to implement this important step which is why it will take an outsider like a Profit Pro Consultant to get the marketing plan documented so the strategic objective of the company is achieved.
The plan begins with the mission statement including; products and services offered, customer groups served, customer needs, and the unique competitive advantages of the Company. The key component of the marketing plan is that which strategically describes how the objectives will be achieved. This strategy includes lists of tactics and timing of scheduled events or campaigns. Perform a feasibility of objectives and strategies in terms of market share, sales, costs, and profits required.
Overview of areas covered within the Profit Pro Marketing Plan Module:
- Market and Industry Changes: Strategies
- Company Information
- Current Situation
- Goals and Objectives
- The Competition
- S.W.O.T. Analysis
- Industry Analysis
- Most Profitable Customer
- Current Product/Service Customer Integration
- New Product/Service Customer Integration
- Customer Demographic Profile
- Customer Psychographic Profile
- Your Competitive Advantages
- Promise/Proof Message
- Marketing Channels and Management Tactics
- Marketing Campaign Schedule and Measurement
- Strategy Development and Research
- Financial Plan
- The Significance of Your Customer Mix
- Winning the Pricing Battle
- Marketing Research
- Customer Needs
Marketing Tactics Second...
The area where most businesses fail is focusing on the tactics before planning. This is a scattered approach that will likely not achieve the strategic objective of the company. Without the proper thought and planning, spending on tactics without the correct messaging or pricing strategy is a fast tract to business failure.
Profit Pro is experienced in all aspects of the demands of today's omni-channel approach to marketing. This includes both brick and mortar, online eCommerce and the combination of the two. Profit Pro has run hundreds of campaigns for customers over the past 30 years.
Tactics that Profit Pro has utilized are:
- Website design and development
- Content writing for websites
- Search engine optimization (SEO)
- Recurring blog writing and posting
- Social media marketing management
- Pay-Per-Click Advertising using Google, Bing, Facebook, Instagram, and YouTube
- Business directory listings
- Corporate and Employer branding
- Naming, logo and identity packages
- Direct mail
- Call center operations
- Print advertising
- Trade show planning
- Outdoor billboards
- Video marketing
- Reputation and online reviews management
- Radio and television
Most importantly, Profit Pro Consultants managed campaigns will provide critical KPI and ROI reporting for each of the tactics implemented. You will know exactly where to invest your marketing dollars for the best possible return.
Financial Management Consulting
Reducing the cost of doing business and increasing profits are the number one preoccupation of company leadership and management. But even a well thought out budget, meticulous record keeping, and cost-cutting measures will not be enough to keep the business in good running order. The key is to make money work for the company—both as incoming and outgoing funds. To do that, leadership must root out profit-robbing culprits, such as ineffective or lack of processes, outdated equipment, rework costs, and low productivity.
A systemized process is the answer to maximize the financial area of the business. Without a carefully planned process, profits disappear without leadership evening knowing it.
If you have questions on how to implement a system or how to find where the trouble is, contact Holt Marketing and Management Services. Our 25 years of experience can help make your finance woes go away.
Financial Management topics Profit Pro can assist you with are:
- Accounting System & Company Forms
- Financial Reports
- Profit Planning
- Budget Forecasting
- Solvency Ratios
- Profitability Ratios
- Monthly Financials
- Cash Flow
- By Project/Job
- Cash to Work
- Internal Control Scorecard
- Pricing Valuation
- Business Valuation Worksheet
- Industry Value
- Company Industry Value Worksheet
- Stock Value
- Rate of Return
- Financial Synergy
We can assist in any one of these areas and more. Simply Contact Us and let us know what your questions are!
Operations Management Consulting
Systemized operations management is the key to improving profit and cash flow for your business. Every problem can be resolved and prevented in the future. Employees are motivated to perform better when they are given the tools and proven methods of accomplishing every task. Streamlining your operations is the solution!
Profit Pro Operations Management Consulting helps businesses systemize so processes become less cumbersome, on time delivery becomes expected, prices stay competitive, error rates decrease, staff performance rises above competitors', their customer base prospers with a "better than advertised" impression from one purchase through to thousands more...let us show you how it all works!
We can help streamline your operations in these areas:
- Systems Development & Innovation
- Production Scorecarding
- Delivery Scorecarding
- Customer Service Scorecarding
- Growth Strategies
- Capacity Planning
- Expansion Planning
- Quality Control Processes
- Improvement Planning
- Customer Satisfaction
- Product/Market Development
- Time Management Techniques
Profit Pro has the skills and expertise to bring your company's operations around and help you be profitable for the long term. We help you setup the systems, and stay with you to train and implement with your employees.