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How to Sell People What They Want to Increase Market Share

If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. ...
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Think, and Grow Richer: Smart Strategies to Increase Sales

What Cognitive Therapy Says About Human Behavior Cognitive Therapy (CT) states that our behavior is determined by how we think about things. Perhaps even more important, CT states that our emotions ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 11 Min Read
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How to Determine Business Needs to Get What You Want

The quality of a person’s life begins with a want. A want is simply an idea, not a reality in a physical form. Let’s examine this idea closer. Brandon decides that he wants a life better than his ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 10 Min Read
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6 Business Valuation Determining Factors: Jumping into the Shark Tank

Manage, Market, and Measure Business Valuation If you are a business professional, chances are that you’ve heard of Shark Tank. The rags-to-riches investors tell it like it is, pulling no punches, ...
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Business Growth and the Mindset of the Entrepreneur

The Entrepreneur’s Point of View What or who is an entrepreneur? Dictionary.com defines it as - “a person who organizes and manages any enterprise, usually with considerable initiative and risk.”
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 26 Min Read
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7 Methods to Jumpstart Your Business Plan in a Stagnated Economy

Market Research has shown that people are concerned about business growth in a slow economy. While economy can play a part in hindering sales, a good business plan includes methods of diversification ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 16 Min Read
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Updates to Facebook that will boost Your Brand Awareness Strategy!

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 15 Min Read
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8 Ideas on how to become an Industry Leader and Ooze Profitability

It has been fifteen years since The Synergy Factor was first published and eight years since The Perpetual Money Machine was published. A lot has happened in the interim. I have worked with clients ...
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5 Steps to Increase Profitability with the RAISE Approach

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 14 Min Read
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Find your Synergy Factor in Finance and Increase Profits Dramatically

I’m finding that many of my clients are benefitting the most from Finance plans. Because I’m seeing a real need for this, I decided to include an excerpt from Chapter Six of my book The Synergy ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 14 Min Read

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