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How to Sell People What They Want to Increase Market Share

If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. ...
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Think, and Grow Richer: Smart Strategies to Increase Sales

What Cognitive Therapy Says About Human Behavior Cognitive Therapy (CT) states that our behavior is determined by how we think about things. Perhaps even more important, CT states that our emotions ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 11 Min Read
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Business Growth and the Mindset of the Entrepreneur

The Entrepreneur’s Point of View What or who is an entrepreneur? Dictionary.com defines it as - “a person who organizes and manages any enterprise, usually with considerable initiative and risk.”
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 26 Min Read
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8 Ideas on how to become an Industry Leader and Ooze Profitability

It has been fifteen years since The Synergy Factor was first published and eight years since The Perpetual Money Machine was published. A lot has happened in the interim. I have worked with clients ...
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5 Steps to Increase Profitability with the RAISE Approach

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 14 Min Read

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