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How to Sell People What They Want to Increase Market Share

If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. ...
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Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc.
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 14 Min Read

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