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How to Sell People What They Want to Increase Market Share

If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. ...
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Think, and Grow Richer: Smart Strategies to Increase Sales

What Cognitive Therapy Says About Human Behavior Cognitive Therapy (CT) states that our behavior is determined by how we think about things. Perhaps even more important, CT states that our emotions ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 11 Min Read
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6 Steps to Increase Your Sales through the Consultative Sales Process

It’s not what you sell, it’s how you sell The #1 way to increase price and therefore profit is to sell on differentiation. Differentiation is accomplished by offering the customers valuable unique ...
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How to Expand Your Market Share through Lead Generation

Lead Generation is the only method that works to achieve the #1 spot in market share for every industry. Lead Generation is a non-stop process. A company that stops lead generation will die a slow ...
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Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc.
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 14 Min Read
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Sales Advice: How NOT to Sell to a Business!

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc.
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 12 Min Read
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The Cause and Effect of Marketing Rules

Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 13 Min Read
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Big Problems Solved: Be Better at Powerful Branding

This is our third blog in our series Big Problems Solved... to read the first two, you can read blog #1 here: Big Problems Solved: Be Better at Brand Awareness Strategy or blog # 2 here: Big Problems ...
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 10 Min Read
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Big Problems Solved: Be Better at Marketing Your Business

This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read.
Picture of Jimmy Hovey, MBA Jimmy Hovey, MBA 11 Min Read
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Help Your Customer Cut Costs and Increase Your Profits

What is your single most important profit point? The answer comes from understanding customer priorities. This is accomplished by talking to customers and understanding their problems based on their ...

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